Turn up the Bass

Turn Up The Bass by Iona Rowland - in context.jpg
Turn up the bass_signed print_square format.jpg
Turn up the Bass_detail.jpg
Turn up the Bass_detail 1.jpg
Turn up the Bass_detail 2.jpg
Turn up the bass_signed print_square format with note.jpg
Turn Up The Bass by Iona Rowland - in context.jpg
Turn up the bass_signed print_square format.jpg
Turn up the Bass_detail.jpg
Turn up the Bass_detail 1.jpg
Turn up the Bass_detail 2.jpg
Turn up the bass_signed print_square format with note.jpg

Turn up the Bass

from 175.00
  • By Iona Rowland

  • Edition of 100

  • 914 (w) x 610 (h) mm

Signed limited edition print of ‘Turn up the Bass’, a mixed media mural commissioned by Umbro for Derby County Football Club. This item is a C-type matt finish print, colour matched to the original artwork and hand embellished, meaning each print is unique.

Option:
Quantity:
Add To Cart

Signed limited edition print of ‘Turn up the Bass’, a mixed media mural commissioned by Umbro for Derby County Football Club. This item is a C-type matt finish print, colour matched to the original artwork and hand embellished, meaning each print is unique. The print area is 900 (w) x 350 (h) mm and the paper size is 914 (w) x 610 (h) mm. There is also an option to include a personalised note from the artist - the note will appear on a postcard, enclosed with the print but not attached. Please be aware the interiors visualisation is not to scale.

About the original artwork

‘Turn Up The Bass’ is a mixed-media artwork commissioned by Umbro and installed at Derby County Football Club’s South Stand in Pride Park Stadium.

The monumental installation comprises of multiple layers of oil paint, spray paint and silk screen prints and references Derby’s rich music culture throughout the 1990’s. 

Iona Rowland has employed cut and paste methods used in early hip-hop music to juxtapose visual debris from the city’s diverse music scene with iconic moments from Derby County matches. 

‘Turn up the Bass’ forefronts Simon ‘Bassline’ Smith, part of British electronic production group Drumsound & Bassline Smith. Founded in Derby in the mid-90’s, the group were prolific in writing dub plates and DJing at the city’s ‘Technique’ nightclub. 

Iona explained: The image of Bassline Smith has been silk screen-printed multiple times using a large benday dot. 

“The dots are overlaid and misaligned to create the illusion of three dimensions so that when you stand in front of the mural it appears to move…much like going to a drum and bass night or a football match, it’s experiential and immersive.”

In the centre of the mural, silk screen prints of musician and Derby County fan Niall Horan begin to metamorphose into one another, shifting between 2D and 3D - something the artist says will ‘feel cinematic for the viewers’. Adjacent to Niall is Iona’s depiction of Paulo Wanchope’s 1997 wonder goal against Manchester United at Old Trafford, realised in oil and spray paint. 

Also featured is the ‘Progress’ nightclub logo which has been screen-printed onto the artwork using the artist’s signature ‘freestyle’ technique. During the 1990s, ‘Progress’ helped Derby become a Mecca for house music and was innovative in its use of live musicians and resident DJ’s. The record artwork from ‘Everybody’ by Progress presents The Boy Wunda, has been resampled by the artist using a ‘colour bleed print process’ and incorporated into the composition. 

The background of the painting gives a nod to one man band ‘White Town’ with a solarized, hand-rendered film still from his number one hit ‘Your Woman’, released in 1997, the video for which was filmed in Derby. 

‘Turn Up The Bass’ is a visual labyrinth of 1990’s music culture in Derby, evoking nostalgia, celebrating creative talent in the city, and underlining the synergies between music and football - intervals, tempo, rhythm, and most importantly passion.